How does a pre-order work?

It’s the first time we’re doing a pre-order on one of our batches and we are very excited about it. If you don’t know how it works, we’re here to tell you!



We are all familiar with the negative impacts that the fashion industry is increasingly having on the planet and people. The price of clothing has continuously dropped since the turn of the century and we now own 5 times more garments than our grandparents did. But something’s got to give and, in this case, the production costs - including workers’ wages and manufacturing processes - are the things being cut down.


Hence why, the fashion industry has become the second largest polluter in the world, second only to the oil industry. Toxic fertilisers used for cotton plantations; polluted wastewater being poured into bodies of water that we depend on for our survival; the majority of our clothing ending up in landfills or being incinerated, with some synthetic fibres taking up to 200 years to decompose… these are only some of the problems that are caused by this industry on a daily basis.



Win-win situation


As we are already a conscious small family business, we are always thinking about new solutions to make positive changes to the industry and that’s why we came up with a way to bring the amount of overproduction down to zero, by setting a specific number of pyjamas that will be manufactured for the new Batch N.2 and making them available to pre-order.


We think it’s a win-win situation in terms of producing less waste, lowering our production costs in a justifiable way - since we can invest more in the research and use of sustainable materials, we can reach a high quality standard that stands the test of time and also work with manufacturers who can assure their workers a living wage and good working conditions. In that way, we can also offer our garments at a more affordable price compared to high-end luxury brands and assure the legitimacy of our production processes.




But how does it work exactly?


After sitting at the edge of our chair in anticipation of the new batch, it is finally here and for the following 3 weeks you will have the chance to purchase it at an exclusive pre-order price. At the end of the 3-week launch period, we will start producing the batch and will keep you updated via email until it safely reaches you between the middle of July and the beginning of August.


After initially going through a careful selection of manufacturers. we have made sure to only work with trustworthy producers all based in Europe. We trust them with every single stitch and they are regularly visited by a member of the family who oversees the production process. To make a batch of pyjamas in a slow-fashioned way, it takes a total of 2 months (Press here to read more about them.)


Once the pyjamas sets are up and running and every stitch has been carefully checked, the orders are ready to be shipped. E